Some churches announce a concert once… then forget about inviting their own congregation ever again! Hang posters on your doors, make a sign, post on the church’s Facebook multiple times, get it in your calendar, newsletter, and bulletin. Announce it at every service. You can never tell people enough!

Search for activities calendars, city event postings, Christian schools, newspapers, radio and TV stations… invite the community and surrounding areas!

Whew, sounds like a lot, right? But some of the most well-attended concerts are when the promoter personally visits churches and asks them to hang a poster and give an announcement! Pick a radius, print posters and an announcement to distribute, then stop at every open church. Ask the secretary or pastor if they’d hang up the poster, add the event to their calendar and bulletins, and announce in their services. Tell them how you think "A Night of Encouragement" would benefit people in their congregation. You could also make calls or email to ask if you could send a poster… but we’ve found a personal interaction is harder to turn down!

Restaurants, gas stations, thrift stores, libraries, book stores, and grocery stores usually have bulletin boards or window space for community events and offers. Just ask if you aren’t certain!

Use our press release as a framework. Don’t be afraid to add a personal quote about the event, what you’re excited about and (if you’ve attended one before) how our concerts have uplifted or inspired you! We have high-resolution pictures you can download from our booking page and email to editors.

If you’re on social media, get the word out! Create an event. Post pictures and reminders. Personally invite people you know would enjoy or could use the concert! Tell them why you think they’d love it.

Here’s one of our favorite tips! The most successful concerts we’ve seen are when a team of volunteers get involved! It creates excitement and ownership for the event in your congregation. And it heightens the experience for attendees and makes them feel welcome. Station people at the main entrance to greet and give directions. Enlist friendly volunteers as door greeters. Perhaps have a few stationed as ushers inside the sanctuary/auditorium. If your parking lot is a bit complicated, round up a team to coordinate parking and escort attendees. Ask your pastor to open and close the concert in prayer.

Does your church or venue have an outdoor sign? Get the concert on there! Don’t miss that free advertisement! Display who, what, and when!

Word of mouth is still the best promotion. A personal invitation goes a long way. Invite your friends, family, coworkers, the cashier at the grocery store, the janitor at school— anyone and everyone. Be brave. You don’t how God could use you and "A Night of Encouragement" to affect their lives.

— this is a great tip!